My Background
Personal Profile
Hello! My name is Ellie Black, and I am a UX/UI and branding designer based in Northwest Arkansas. My approach to design is people-based— I always try to consider how others will interact with, access, and interpret my work. During the summer of 2023, I had the wonderful opportunity to work for VanEck as their Interactive Design Intern, where I learned so much about accessibility and interactivity in design. Now I work as a freelance graphic designer doing everything from website design to social media design.
My Brand
why dragonflies?
Dragonflies represent change, growth, and adaptability. These themes are central to my design practice, as I am always eager to learn something new, reimagine my approach when stuck, and push myself artistically. My favorite characteristic, though, is the dragonfly’s ability for self-transformation. Dragonflies spend most of their lives unable to fly— They spend the majority of their lives as larvae until the last fraction of their lifespans when they grow their wings. This information surprised me, since dragonflies are almost singularly known for their incredible wings which allow them to fly in any direction. So, in the cheesiest way possible, dragonflies represent the importance of the journey over the destination. It doesn’t matter how long you spend flightless, as long as you find joy in growing.
the logo
My aim while designing this logo was to strike a balance between the monogram’s legibility and the visibility of the dragonfly, all while creating a whimsical and elegant look.
I knew I wanted to create a secondary mark, so I used the dragonfly silhouette from the interior of my primary logo.
